Privacy Policy
Effective date: August 2026
Pet Evidence ("we," "us") is owned and operated by Jope Inc. This policy describes what we collect on pet-evidence.com and how we use it.
What we collect
- Analytics data. We use Google Analytics 4 and advertising pixels (Google, Meta) to measure traffic and ad performance. These tools collect device information, approximate location, and on-site behavior via cookies and similar technologies.
- Session recordings and heatmaps. We use Microsoft Clarity to record how pages are used: scrolling, mouse movement, taps, and clicks, replayed as an anonymised session. It tells us which parts of an article are read and where a page is confusing. Clarity masks text input by default, and we do not use it to identify you. We ask for no account, no password and no payment details anywhere on this site, so none can be captured.
- Email addresses. Only if you submit them through a signup form, used to send you content and offers, with an unsubscribe link in every email.
How we use it
To measure and improve our content, to run and measure advertising campaigns, and to communicate with you if you opted in. We do not sell your personal information.
Third parties
Analytics and advertising providers (Google, Meta, Microsoft) process data on our behalf under their own privacy terms. Purchases happen on petjope.com, governed by its own privacy policy.
Your choices
You can block cookies in your browser, opt out of personalized ads via Google and Meta ad settings, and unsubscribe from emails at any time. California and other state residents may have additional rights (access, deletion); contact us to exercise them.
Contact
Privacy questions: petevidence.media@gmail.com